Content Marketing Strategy – The Art Of Building Brands
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“Content isn’t king. It’s the kingdom.” As cliche as this quote may sound, it is true. The timeless phrase ‘Content is king’ continues to generate a lot of buzz among online marketers. In today’s digital world, about 85% of your success relies heavily on the quality of content that meets the intent of the user. Content that matters! With 89% of B2B marketers currently using content marketing, the strategy continues to rise. Why so? The credit goes to the internet! As the user base evolves so must the ways businesses market their brand. The increasing use of online and smartphones is proof of your targeted audience consuming content in new tech-savvy ways. Thereby, this has pushed brands to develop a comprehensive out-of-the-box content marketing strategy. Another reason? With Google’s algorithm update, it has stressed the importance of relevant, informative and entertaining content. In this ever-changing industry, staying on top of content marketing trends can be a Catch-22. That is why, for business leaders and content marketing company wishing to improve their content marketing efforts, this blog can be incredibly useful. So sit tight and begin. But first thing first!
What is Content Marketing Strategy ?
Content marketing strategy is a marketing technique to plan, create, publish and distribute relevant content to your targeted audience to drive profitable customer action.
The aim is to entertain and inspire people to earn brand recognition and build brand awareness. Content marketing services include strategy development, content writing, editing, and publishing to your website.
Content comes in all shapes and sizes such as:
Blogging: The success mantra to attract leads
Newsletters: Timely updates to connect with readers
Video: Visual content connects the most and drives engagement
Infographics: Content in the form of attractive graphics
Case studies: Clients’ success stories to build trust & attract leads
Reviews: Testimonials and reviews are a powerful driving force
Social media post: Sharing text, video or image across the social circle.
Read on to discover why is content marketing important and how to create a successful content marketing strategy to tap your potential audience and boost conversions.
Why is Content Marketing Important?
As number speaks louder than words, before you move ahead, take a look at the given facts and figures:
84% of people expect brands to provide content that entertains, tells stories, provides solutions and creates experiences and events. (Source: Meaningful Brands)
65% of marketers agree that link building is the most difficult tactic to perform. (Source: Advanced Web Ranking)
Annual growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source: Aberdeen)
73% of B2B organisations have a person dedicated to overseeing content marketing strategy. (Source: CMI)
Content marketing has become a popular way for businesses to expand their reach. More and more businesses are opting for content marketing services to increase website traffic. Content marketing is a sure shot way to draw potential customers in maximum numbers. Some of its top benefits include:
Build relationships between your business and customers
Increase your leads and prospects about the products and services you offer
Connect with your audience
Build a social bond around your brand
Now that you have understood why your business should invest in content marketing services, let’s know how to build a solid content strategy for your business.
Best Ways To Take Your Content Marketing Strategy to the Next Level
Whatever you are writing about, chances are someone has already written about it, posted or writing about it the very moment.
In another scenario, when you have published content, there are good chances that people have already read something similar. So why would they read yours? In simple words, if your content is not original, fresh and amazing, it won’t do well.
Being a businessman, promoting your business through digital content marketing should be your focus area.
4 Best Content Marketing Strategy For Higher Traffic
Up your game of content marketing with the given tips:
1. Think Away from Blogging
When we talk about content marketing services and leave blogging, it’s impossible. Blogging is the key to your content marketing strategy as it grows your brand, helps to reach a broader audience and increases website traffic.
But if you’re simply into this practice only to advertise your brand, you aren’t taking full advantage of your content. Content marketing is more than just blogging. It comprises articles, emails, videos, social media posts, infographics and everything else in between. Though blogs are the cornerstone of a successful content marketing strategy, they alone don’t generate leads. To run a tight ship, all hands should be on deck. Leverage the power of other mediums as well.
2. Align Your Content with your Goals
Know who you’re targeting, what you’re trying to accomplish and set your goals accordingly. It is important to be well-acquainted with the company’s purpose of creating content and how it aligns with your goals.
Once you have figured with this out, understand what your audience is looking for and deliver. Don’t try to appeal to everyone in the first go. Instead, consider your targeted audience (likely to buy your product or service) and curate your content focusing on that segment of the population.
3. Share Your Success Stories
One of the most powerful digital content marketing tools is storytelling. If you have access to reviews or testimonials, these work as a great way to prove yourself and showcase others how your products or services are unique and have brought a great share of the difference in your client’s business.
Discuss the buyer’s journey of your clients and share those stories in the form of blog posts, collateral and email marketing as a part of your digital content marketing strategy. Don’t forget to give a personal touch and share experiences in your writing. If you are able to tie personal experiences into your content, it will do much better.
4. Social Media Marketing Strategy
If we’ve to take your company to the whole new level, we need to talk about social media. Social media marketing is the ultimate strategy followed by the best content marketing company.
The best way to spread the word about your company and build a name is through social media. And remember, it takes more than likes and comments to build a powerful social media presence. Social media platforms offer unique ways to share the content providing you with abundant opportunities to connect with your audience.
To stand out from the crowd, follow a regular posting schedule, create content that’s specific to each platform, share different content, incorporate keywords wherever required and curate an interesting feed for your followers.
Ads N Url | Your Content Development Partner
If you need advice about content marketing strategy, get in touch with Ads N Url. We have been selling out creative and sure-shot success content marketing services for the past 5 years. Our in-house content experts are well-versed with the offbeat trends to help you meet your digital marketing goals and produce content that engages your audience, builds trust and makes your brand a household name.
Want us to do some work for you? Get in touch with us.