We like to find
simple
solutions to complex challenges.

Here in this case study of the Healthy Women’s Club , I have chosen activity tracking journey to show my entire process that I have followed to design this app.

All of us want to become healthy and fit but we either do not get enough time or we lack the motivation to achieve this desire of ours.

health app thumb

The brief

Most girls and women's have encountered lie in the second category. In his life encountered the same issues and realized that even the gyms were not very well equipped. Over the years things have changed however many challenges remain the same. There could be many gyms but it’s hard to find good and educated coaches. To solve these issues I envisaged a gym app concept. I call it Healthy Women’s Club. Hopefully it will solve a couple of good user problems.

app model

We’ve gone through the market research to understand how great the market is evolving and it gaps. Fitness apps are all the rage today. According to recent research, 42% of smartphone or tablet owners use at least one fitness app. As wearable devices become more widespread and accessible, an increasing number of consumers is connecting their smart wearable s to apps with the aim of tracking their health and fitness. We recently witnessed an explosion of new products that promise to track steps or count calories to help users become fitter, stronger, and healthier.

Initial steps

My first thoughts were regarding the topic to focus on. I asked some friends and family about some problems they may be going through their daily routine.

The main challenge for me when starting this project was that I was thinking about a problem and I started ideating about the possible solution and that makes more difficult choosing a topic.

I began thinking about the following problems:

idea
  • Parking problems in the city
  • Traffic and pollution
  • Have ingredients on your kitchen and don’t know what to cook

But I already had solutions in mind about those problems and that makes the process more difficult for me. And that’s what my TA’s, Héctor and Elise told me, they helped me and put me in the right direction.

After the chat with Héctor and Elise, the problems were fitness or video games, two of my hobbies. And I really liked the idea of working in a project about games but I realized that all the problems I could think of were related to fitness and that’s why I decided to focus on Fitness.

This are some problems that came to my mind when thinking about fitness:

  • Diet
  • Motivation
  • Progress & weights

And that’s how I started my research process to see if the people have the same problems as me or not. Let’s make the research process help me with that!

Starting the research

To start with my research process I decided to use the HMW method. HMW or “How Might We” is a method to collect thoughts and questions on sticky notes to work on defining a design challenge. A method which can be used at different points in your challenge and will bring some questions and ideas to your board which can be used to develop and define the upcoming challenge.

Research (1st phase)

During the research phase, I wanted to achieve a few goals:
  • Find a way to motivate users for regular exercises to stay fit.
  • Determine users’ biggest frustrations in other fitness apps.
  • Define why users give up on doing sports.
  • Understand how to allow people to do workouts without a coach and achieve the best results.
  • Define people's behavior while searching for workouts.

Research (2nd phase):

User Personas

The data collected during the first research phase helped me create a few user personas. Understanding the target audience allowed me to find out the main fitness goals and frustrations of users.

kate klot
Catherine

is an Economics expert currently working as Administrative in BBVA, based in Madrid. She loves food, meet with her friends and to go out and discover new restaurants. Kate is an honest and hard worker person, She is really good managing his finances and she works always in morning shifts so she always has time to do activities after work.

Get in better for next summer.

  • Age: 29
  • Work: Consultant Executive
  • Family: Single
  • Location: London
  • Internet: Hard user

Quality

Convenience

Power/Achievement

Social/Interests

Analysis and Synthesis

  • Most of the users we interviewed were students. They took 30–60 mins to travel to their work location.
  • They tried eating healthy food and included fruits in their diet. 7 hours of sleep were taken by the user group.
  • Most users didn’t read anything on the internet, so there was a lack of awareness.
  • To manage the stress they did whatever that made them happy like cooking, listening to music, or playing games.
  • The most common challenges faced by the users was related to their weight and having low stamina. They ate healthy food and did some sort of physical activity, workout or exercise to tackle these issues faced by them
  • Most of the users didn’t use any apps. And those who didn’t pay for any services.

Basic Information Architecture

Quick user research gave the realization that if the dashboard is kept as the main feature around which every feature is organized.

rough

CONTEXT → RESEARCH: Hypothesis

All Problem Areas Identified (Divergent Thinking)

  • Fitness normally pertains to physical appearance.
  • Fitness goals are generally assumed as weight-loss or muscle-up.
  • Mental ailments like stress/ depression/ anxiety are not taken seriously and sometimes even considered taboo.
  • Lack of awareness for mental ailments.
  • Lack of time to track health.
  • Lack of a one-stop solution.
  • To view fitness as a wholesome lifestyle result.
  • People may not be aware of better lifestyle practices.

Focussed Problem Areas Identified (Convergent Thinking)

  • Fitness normally pertains to physical appearance.
  • Fitness goals are generally assumed as weight-loss or muscle-up.
  • Mental ailments like stress/ depression/ anxiety are not taken seriously and sometimes even considered taboo.
  • Lack of awareness for mental ailments.
  • Lack of time to track health.
  • Lack of a one-stop solution.
  • To view fitness as a wholesome lifestyle result.
  • People may not be aware of better lifestyle practices.

Problem Statement

“How to help young professionals and students stay healthy while making their lifestyle better!”

meditation

Use cases

  • How can I measure my health details?
  • How can I be updated on fitness?
  • How can I remain motivated towards my health?
  • How can I track my calorie intake?
  • How can I get healthy recipes?
  • How can I increase my stamina?
  • How can I figure out a diet plan?

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Task Flow

I worked on the task flow for FitterME app, it was important that the flow is very simple and easy for user to naviagte around using the app.

task_flow

Information Architecture(IA)

I performed card sorting to understand which feature fits best under which section. Contents were organised based on location and Time.

info architecture

Low Fidelity wireframe

I performed card sorting to understand which feature fits best under which section.

low fideity wireframe

Mid Fidelity Wireframe or Digital Wireframe

In this journey I tried to be as detailed as possible, from navigation, icons, touch points.

app designs

Usability Testing

I conducted usability testing by sharing the prototype link with users and asked them to perform few task.

Selection

We interviewed 9 people in-person using the Guerilla Usability Test approaching busy executives at We Work Aldwych House, Central London. Platform for prototype : Adobe XD

The list of tasks were:

1 - Check your today’s task to be completed.
2 - Add an activity to your schedule.
3 - You are going for morning walk. Start tracking your activity.
4 - Can you point out what are the activities completed.

Color palette

The color are picked carefully to match the flat aesthetic of the app design

color palette

Poppins

Heavy: a b c d e f g h I j k l m n o p q r s t u v w x y z a b c d e f g h I j k l m n o p q r s t u v w x y z

Regular: a b c d e f g h I j k l m n o p q r s t u v w x y z a b c d e f g h I j k l m n o p q r s t u v w x y z

Typography

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries

Continuing with the UI, Kept the category page pretty similar to standard eCommerce layout as not to confuse the user. Keeping a filter for Home try on if the user is focussed is pretty sure to try before buy whatever the item is.
app cover

A solution to keep both — the normal and Test fit products in a single card as discussed in the pain points, hence the toggle button will help me identify the product and its further lifecycle.

In case there is no product for a test fit, the user will simply proceed with the regular checkout

Selecting the timing is very critical since the task mentioned me the delivery to be in hours — I am not using the date selection here, assuming it is for the same day.

Terms & Conditions are very critical here:

Based on Assumptions, the following things are to keep in mind

backend

Backend

Ads & URL’s application development team along

To build and provide a robust backend, we chose Node.js for this mobile application that would manage and cater the needs of the application.

  • Integration of API with the mobile application.
  • Integration of payment gateways for all the transactions on the platform Admin panel for the client to view and manage all the activities on the platform.
  • along with queries of customers if any.

Adsnurl alumni has more than 27% chance of securing an investment upfront.

That's a 5.39% increase in likeliness as compared to the other startups.

Request a Free Proposal

Development Process

Ads & URL’s application development team along with the client’s

For developing a sleek mobile application that maximised the global user experience and enhanced efficiency, we followed a well-defined process. Our development process comprised the following points summarizing the overall engagement.

  • Extensive product planning
  • Defining the scope of work
  • Setting delivery timelines
  • Quality assurance of all the features before release – Ensuring post-production maintenance schedules

Success

The engagement with Ads & URL helped the food app in UK attract more customers.

  • Creating and delivering the customised orders to users in real time.
  • Building cutting-edge back-end to manage all the orders with great performance.
  • Great ratings and feedback on the respective App stores from the customers.
  • Exponential growth in customer registrations inside the platform.
  • Provided deep analytical insights to service providers on the basis of their total orders and revenue.

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