8 MVP Project Management Examples that Every PM Needs to Ace
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MVPs can change the state of your business.
As more and more startups are becoming a part of our business ecosystem, the concept of MVP development is catching the wind.
If you need some motivation, look how far Dropbox and Twitter have come.
They are practically some of the finest examples of MVP project management.
In case you are wondering what actually MVP development is and how it can provide clarity on the thought whether a business idea will play out fine, then keep reading.
The Real Meaning of MVP Product Management
Case Study – Dropbox/Twitter/Uber
8 MVP Examples for Project Managers
The Real Meaning of MVP Software Development
Believe it or not, the concept was confusing to the inventors of the word itself at first.
But with time, MVP project management gained more clarity along with popularity.
MVP – Minimum Viable Product is more like a trailer to a movie.
It doesn’t contain all the components of the movie but it does contain all the highlights to give people an idea of what to anticipate from the movie.
Let’s put that in a more professional manner now.
MVP management refers to the production of the first ever version of a product with just enough features to showcase its potential to the clients and record their feedback.
Based on those feedbacks and analytics of the product market, the decision to continue the development of the product is made.
The final product is then released with the changes suggested in the feedback for users’ disposal.
MVP development not only cuts down the cost of development but also helps you know your target audience closely and eventually turn in bigger returns.
To know more about the ideas of MVP software development check out the blog below:
Case Study 1 – #Twitter
In March of 2006, the board members of Odeo podcasting company came up with an idea to develop an SMS service that could enable small groups of people to communicate.
The MVP, originally, was prepared for internal users at Odeo to send each other texts and communicate on a finer level.
After the initial testing, Twitter was released to the public on July 15, 2006.
Way after its release, Twitter’s success journey started at the Southwest Interactive Conference in 2007. The social networking platform saw a rapid increase in its popularity and received a total of eight investment opportunities.
Key to Twitter’s MVP Software Development Success
Twitter was first released only among a small group of people who gave out valuable feedback after testing.
The first few releases did not include a lot of features that Twitter (final launch version) had. This means the platform’s main focus was on its initial goal.
Currently, Twitter is only second to Facebook in popularity with a monthly active user rate of over 284 million!
Case Study 2 – #Dropbox
Dropbox could have been anything under Apple iCloud’s wing, but it definitely wouldn’t have become what it is today.
When Drew Houston noticed that the cloud-storage services in the market came with a lot of problems, he decided to address those.
His aim was to create a simple and safe storage solution for everyone who is concerned about the security of their data.
Dropbox followed the standard procedure of MVP in product management.
It started off small with minimal investment by creating nothing but a 3 minutes video of the visual demonstration of the product they were going to create.
This helped them capture the user’ interest early and receive thousands of feedback and over 70k email addresses of interested customers!
Based on this feedback, Dropbox stepped up the development process and released the main product to the public soon.
As a result, Dropbox has managed to raise over 1.1 billion dollars in investments solely.
Case Study 3 – #Uber
Let’s talk about the world-famous ride offering app.
Back in 2010, it was almost unrecognizable!
That is when Uber launched its beta version, named ‘UberCab’ to provide a simple mobile interface to friendly and founders.
With their feedback, Uber surfaced as one of the major cab services providers in the world.
Key to Uber’s Success
Uber’s main version carried all the features of its MVP product along with the added features.
They started accepting payments from the app but never stopped the booking through SMS either.
Over the past 11 years, Uber has raised more than 26 billion dollars in investment over 25 financing rounds by developing restaurant app.
And its current value sits at 68 billion dollars with services in over 77 countries and counting.
8 MVP Examples to Grow your Options as a Project Manager
1. Demo Videos for MVP Management
We just learned from Dropbox’s example what exactly can a video do in terms of minimum viable product development.
This option lets you resonate with the needs of the users upfront and portray them exactly what you are going to develop without actually putting in any capital at all!
If that’s not interesting enough, I don’t know what is!
It is by far the most affordable and least investment option available that is sure to generate the kind of ripple effect you want for your potential clients and investors.
2. MVP Project Management through Landing Pages
The importance of a landing page is underrated.
It is that single page which is displayed and optimized in the search results and provides the key information.
One good example of MVP management via landing page could be taken from Buffer.
‘Buffer’ allows you to sequence and schedule your social media tweets and posts.
It featured a simple landing page where those who are interested can click on plans and pricing and leave their email addresses in order to receive the updates on the product.
The landing page featured 3 options only – free, $5/month, and $20/month.
When a maxim number of people selected the paid plan, Joel Gascoigne, the owner, took it as a sign to convert the MVP into an actual product soon.
You can do it through your landing page too!
3. Product Design
Product designs are the most loved MVP types among users.
They are creative, powerful, and also highly demonstrative.
The product designs can be anything from simple sketches to more complex mockups.
A sketch is a drawing in the free-hand format that can be developed using tools like Balsamiq. It can be integrated with animations and effects to present the products with their core mechanics.
Wireframes, on the other hand, can be used to demonstrate the exact location of a system’s elements, product features, etc. in a skeleton form.
It is to be noted that wireframes should correspond to the guidelines of the platform it is being viewed upon (iOS, Web, or Android).
You can also use colorful and lively mockups for your MVP product management. Although they are on a bit costlier side, they sure are worth it.
Similar to wireframes in many ways, mockups can be used for evaluation, demonstration, fundraising, and promotion of the products in a full-sized and colored manner.
If you have a budget constraint and are looking for interactive MVP development options, this might be your best bet!
4. MVP in Product Management via Software Prototypes
Software prototypes are not a famous option to go with, but just for informational purpose, we are including it in our list.
What it is, is setting up an incomplete version of a software or program that shall be loaded with additional features in due time.
MVP via software development is only a good option to consider if you have some preliminary budget for your product.
In which case you also will have to do some prior idea testing so you know what you are getting into.
This means doubled-up costs.
5. MVP Development with Concierge/Plain Donut
There is nothing difficult about this concept unlike the name.
Concierge or Plain Donut MVP software development refers to the piecemealing of a concept together by collecting facts and figures physically, before implementing it in a plan or product.
This way you analyze and develop your audience way before you develop the actual product, making it critically cost effective.
The most famous example of a concierge MVP development can be seen with Food on the Table. Food on the table provides custom developed weekly meal plans that are in close coordination with the grocery stores.
This way people don’t have to worry about buying groceries a day before once they have a solid meal plan.
To everyone’s surprise, it all started with nothing but the founder, Manuel Rosso searching for users to support his idea, interviewing them for their choices of food, and the amount they are willing to spend for it.
Then he manually selected recipes, sorted shopping lists, and asked for discounts in the local stores.
So if you are willing to put such efforts in your MVP development without putting in the capital, this concept can really come in handy.
This method is based on the fact that how much trust or faith do people have in your idea.
The key principle is a give-and-take approach where early adopter agree to fund your ideas by storing rewards for when the product will be actually launched.
You can consider it like a store credit that can be encashed later on.
One good example can be ‘Bounce’ mobile application that functions by keeping the track of time for you so that you are never late for anything.
The company received millions of pre-payments to build the product in advance.
7. Manual-First or Wizard of OZ MVP
As the name suggests, the concept entails hidden functionality of the product without actually completing the product.
This means that while the product looks totally functional from the outside, it is actually being operated manually on the inside.
One of the finest examples of this type of MVP product management
is ‘Zappos’ where the founder started by clicking random pictures at different stores to see if people wanted to buy them.
The company is worth billions and was recently acquired by the e-commerce giant Amazon for more than 800 million dollars.
8. Piecemeal MVP Development
Piecemeal is about piecing the already present pieces in a way that’s profitable to you.
What that means is, it’s not about creating anything new, just presenting the pre-existing things in a new form.
One classic example of this type of MVP development would be ‘Groupon’ which presents attractive deals and offers from nearby retailers in one place.
If you have good relations in and around your local area, collaborations can be quite profitable.
These were some of the best examples of MVP management that you can take note of for your next business idea.
If you are a Project Manager, you definitely need to master all of the MVP project management ideas stated above to provide maximum options to your customers.
In case you are looking for a company to handle your new MVP project, contact
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