5 Basic Elements Of UI And UX Design
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UI design and UX design are commonly used as interchangeable terms that work on the principle of providing fluent customer satisfaction. Both designs are related to enabling the project’s integrity via the design process. In this blog, we will discuss how these two designs contrast with each other with the help of their core elements. As for being a good designer, one should be aware and clear with both the terms, then only you will be able to design an effective and aesthetic design.
Let’s dive into the five essential components of UI/UX design :
User Experience (UX)-
We will start with UX design, but first, let’s get to know what Ux design is. This design refers to the physical/ digital products that are handy, useful, and easy to use. Here are 5 key elements of UX design to improvise in order to create the best UX design.
- A Comprehensible Information Architecture- The first element is an information architecture that deals with how to arrange and label websites, software to make them understandable.
Some of the examples of information architecture are site mapping, content inventory & audit, information architecture design, simple tree structure for clients, representing actions carefully, etc. Indulge in the bestUX design company that develops an information architecture keeping in mind that the needs of their audience.
- Interaction And Interfaces- This component deals with the interaction between digital products and users in the form of feel, sound, and aesthetics. To ensure a relevant and seamless user experience, the interaction design is classified into physical and emotional interaction concepts.
It has five dimensions i.e, words, space, time, images, and behavior. Its core the objective is to provide a simplified user experience for the users who needs a minimal and little information as possible.
- Navigation- Navigation design refers to the way of creating, analyzing, and implementing that empowers the users to interact with the product and use it efficiently.
Good navigation involves enhancing a user’s understanding, provides credibility to a product, and assure you for using the product. A poorly-developed will lead to fewer users, so getting a navigation design is crucial which is central to user experience design.
- Usability Aligned Design- Usability denotes easy accessibility that enables users to constructively procure end goals without hassle. It is the measure of how wisely the user can use a design/ product.
It gives light to the traits of the user experience. Also, usability focuses on its main five goals i.e, efficient, effective, error-tolerant, engaging, and easy to learn.
- Visuals & Research- The last component ofUX design is the visual design that influences the user experience design process. As it is the topmost factor to decide if the user will stay or leave.
It has a crucial role in refurbishing the user experience design through images, spacing, videos, layouts, colors, and graphics. These components not only add up the optical appeal but also drives the engagements.
User Interface (UI)-
We have discussed the above user experience design and its key components. Here we are going to talk the same for the user interface. A user interface design deals with the interaction between the human user and machine. Its interface includes both software and hardware components. This design is associated with the visual front-end design. Before you jump to make the best UI design, there are some key elements you need to keep track of:
- Language- It can be used in two ways mentioned below :
- Word as Tone/ Attitude – The tone depicts how your brand addresses the audience and the way they perceive it. With eloquence and a good set of words, you can portray your brand personality and personality.
- Word as Naming/ Branding – Naming your brand plays a huge role in the brand reputation. It gives a rough about how mature and visionary the brand is.
A good name imprints in the mind of your customers and lets youstand out from your competitors.
- Typography-It includes arranging the text in a visually appealing way that gives a brand a recognizable identity. It is broken down into three categories :
- Interface- To increase the readability of the text, it should have a visual form and a typographic representation.
The interface experience will more impactful and legible when the written language is arranged strategically according to its images, color, fonts, etc.
- Content – Typography as content can be in varied forms like text, audio videos, etc. To make it more visually appealing and functioning, make sure to reinforce the meaning of the text.
It should promote a hierarchy and brand recognization.
- Branding-Branding is all about identifying your business. It is not just limited to your brand logo.
Typography in branding is more linked with the individuality and identity of a brand. It focuses on standing out your product by focusing on colors and icons sometimes.
- Color- Colour plays an important role in any visual composition. It enhances each element of a UI and users normally respond to it in a subjective way.
According to a survey undertaken by the University of Winnipeg, it is scrutinized that 62-90 percent of the impression are based on the color Choice Color can be subjective as well as relative. It is up to you how you control the subjectivity of your interface. It can be classified into two categories i.e, mood and function.
- Colour as Mood: Colors being a powerful communication tool act as an influencing agent for mood and psychological reactions.
For eg- When there is a completely black and white interface, it is often taken as a black and white connotation. To make it more cheerful and creative, adding a simple vibrant color will work.
- Colour as Navigation: Colors can be used in varied forms, so do as navigation in our interface. They are used to present states such as active (touch/ hover), passive (inactive), activated (press/click), etc.
- Imagery- It simply refers to the visual language that ensures the user
easy to understands complex concepts through pictures, 3D renderings, shapes, illustrations, etc. It is said that imagery appeals to one or more of our five senses.
- Content – Imageryas content can be broken down in two major ways- Contained and Immersive. Contained imagery includes the content in the form of frames or grids, whereas immersive imagery refers to the design elements in itself, that are commonly seen in apps, games, etc.
- Mood – Imagery helps in setting the mood or ambiance that enhances the brand experience of the audience. By introducing a style guide where they put images and how to set them across.
- Navigation – Beyond acting as a visually pleasing feature, the imagery also acts as a navigational feature. For example, on Balenciaga online page, imagery act as the main navigation.
- Icons- Icons are visually expressing objects that are used to graphically represent software for recognizability. People often get confused them with symbols.
- Icon vs Symbol – We know both the terms are signs that represent something else by similarity in appearance or virtue of association. But, the clear difference is icons denote a pictorial representation whereas symbols are non-pictorial.
Icons are easy to read, on the other hand, symbols are learned/coded depiction.
- Branding- A well-known example of icons and symbols is the Apple logo. It is more recognized as a symbolic form of Apple’s identity than as a normal fruit.
After going through this blog, you must know by now that a good user experience and interface design can make your product/ website handy and comprehensible. With these essential elements of UI/UX discussed above, you can use them optimally for building a successful footprint in the online space. Prioritizing these elements will help your business to promote and drive organic traffic, revenues, and user engagements. In order to flourish in the digital world, all you need to do is win the customer’s confidence. So, go conquer the digital market with these effective tactics.